Just about every business has slow periods, whether they are predictable or they come as a surprise. During those times, it can be difficult for even the most confident sales associates to stay positive and motivated.

Here’s a strategy worth trying. When things are slow, take a look at the activities you’ve done over the past year or so and identify the ones that had the best results. For example, you may have had success door-knocking on a street where you had recently sold a home. Make a list of your most effective strategies. Then, during the slow periods, focus on doing more of those activities – perhaps even better and more systematically.

Business-building tactics that worked for you in the past will likely work again. And, when you start seeing some good results, you’ll feel motivated to keep going. There’s nothing more motivating than having some hot leads come in! Try this the next time things are slow.

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