When you meet someone for the first time, you probably form an impression fairly quickly. In fact, according to research, that initial impression – good or bad – can linger indefinitely. That’s why, when you’re making a listing presentation to a new prospect, you want to create the best first impression possible.

The first 30 seconds are critical. Here are some tips:

  • Show up on time. No matter how understandable the excuse, if you arrive late it’s going to be remembered.
  • After ringing the doorbell, stand back three feet. Creating some distance will make you look more friendly and respectful.
  • When your prospects answer the door, introduce yourself and thank them for the meeting.
  • If appropriate, suggest an informal area in the home for the meeting, such as the kitchen table. (It’s often better than the living room because it tends to be less formal and more relaxed.)
  • Start by asking an open ended question that gets them talking. For example, “Your home looks beautiful. What work have you done on it over the years?” When prospects talk, they become more relaxed with you.

These tips may seem simple, but they will help make a better first impression which, ultimately, will increase your chances of getting the listing.

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